Training sales & customer contact

On average closing a deal with a prospect takes 8 conversations. From defining your prospect, the first contact, the first serious conversation, the negotiation, and the advice. Top performers need ‘only’ 5 conversations to close a deal. What is their secret? How do they do it? Which aspects are important to master? And what structure works? Because structure in your conversations helps to work towards your goal.

The idea behind DialogueTrainer is to improve communication skills by focusing on immersive learning. We realize this with challenging online simulations in which you practice with virtual training actors. Our online platform has been co-developed by Utrecht University.

Power of virtual actors

Five online simulations sales & customer contact

How do you conduct an effective sales conversation? How do you deal with a complaint? As an account manager, sales manager or customer service employee, you have to adapt to the situation and work in a targeted manner. But how can you be effective? And how do you work purposefully? We have digitized the five most common and challenging sales and customer conversations for you.

What can you expect in the online simulations? Below you will find an overview of the content of the conversation simulations.

Telephone acquisition

  • Greeting
  • Intermediary or secretary
  • Opening
  • Elevator pitch
  • In conversation
  • Appointment
  • Closing

Sales conversation

  • Opening
  • Information phase
  • Transformation
  • Deal with resistance
  • Closing the deal
  • Closing


  • Making contact
  • Common goals
  • Principles of Belief
  • Pitfall “dirty tricks”
  • Closing

Consultative selling

  • Opening
  • Challenge of the customer
  • Being curious
  • Mapping options
  • Upsell
  • Tailormade advice

Complaint conversation

  • Opening
  • Have complainant blown out
  • Take complainant seriously
  • Explanation
  • Looking forward

Practice in a safe environment when it suits you. Very easy to integrate into existing training courses or to embed into existing e-learning platforms (through LTI).

Challenging simulations that encourage play.

Scores provide insight into learning objectives and direction of further training and coaching.

Play individually or as a group, and learn from each other.

“By simulating practical situations in the most realistic environment possible, professionals in a safe environment can improve their knowledge, skills and attitude (competences).”

More insights and knowledge

Our online communication “flight simulator” offers organizations the opportunity to provide professionals and students with insight into their task and role and to train them in important skills. Our virtual actors provide insight into strengths and learning objectives through feedback and scores. Read more about online communication training, innovation and other insights.


Sales & Customer contact
per year.Free trial
Access to 5 complete simulations
Theory, reflection and scores
Incl. 30 users

Have one of these conversations tailor-made? This is possible from € 1500.

Blended learning & customization

Is the right conversation about leadership & management not there? Or would you like to tailor it within your context and question? Or are you curious about a blended learning approach with our conversation simulations? Then all kinds of custom solutions are possible. Ask us your question.

Try free demo