Impact on Sales
Customer service, Sales, and Service all revolve around the same thing: mapping out the customer’s needs and anticipating them, with marketing acting accordingly. In most organizations, service, sales, and marketing are a long way from coordinating, so it is very important to go “all in” on optimizing communication with the customer and with each other.
Sales are primarily about building rapport, relationships, and trust. The prospective client needs to be convinced that you understand their challenges, and can support them by meeting them. Afterward, the process of negotiating and closing without harming the relationship begins, followed by actively maintaining the relationship and increasing a customer’s “Share of Wallet”. All are based on the best possible form of “consultative sales” and relationship management. And the ultimate KPI is: Keep People Interested.